I am a Senior Art Director / Graphic designer with over 10+ years of experience in graphic design,
communication design, and art direction, with deep expertise in branding, corporate identity,
marketing communication, and social media art direction. Most recently having worked with
renowned international brands as well, C-level executives and high-profile personalities.
I specialise in crafting visual narratives that not only build strong brand identities but also enhance
executive communication and drive audience engagement across platforms.
My creative process blends strategic thinking with hands-on execution, powered by a strong
command of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, XD), an adaptive
mindset toward AI-driven design tools (Midjourney, Sora, Runway, Dallee, Stable diffusion) and also
UI/UX based tools such as Figma. This enables me to deliver designs that are not only visually
compelling but also innovative and efficient.
Over the years, I’ve led integrated campaigns and design systems across many digital, and social
platforms — ensuring consistency, cultural relevance, and global adaptability. I’m especially
passionate about creating design work that bridges cultures and fosters inclusivity, with a deep belief
in the power of design to connect and inspire across boundaries.
- Corporate Identity Design & Executive Communication
- Branding Strategy & Development
- Adobe Creative Cloud & AI-Powered Creative Tools
- Creative Direction, Artworking & Production Oversight
https://www.linkedin.com/in/simone-sen-429ab797/
simonesen@gmail.com
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