Luna Vera is a sustainable online clothing label I co-founded and designed with my best friend. I developed the full visual identity—from logo explorations and colour worlds to typography and packaging—anchored in a calm, nature-inspired aesthetic that reflects the brand’s organic fabrics. The brand message, “Born to Breathe. Designed to flow. Our garments let your skin breathe, just as nature intended. Pure and effortless—experience comfort in its truest form,” is woven through the website and touchpoints. Alongside the identity, we designed an ecommerce experience, creating a clean, intuitive site that lets the photography and garments breathe while guiding customers smoothly from browsing to checkout.