During my time at Ogilvy & Mather, I was part of the core design team behind a major Vespa campaign. I helped translate the brand’s playful, aspirational positioning into digital experiences—designing web layouts and campaign pages that showcased the Vespa lifestyle through bold photography, vibrant color blocking, and clean modular grids. The work tied together product storytelling and campaign assets to create a cohesive, contemporary look across touchpoints, translating the brand’s iconic lifestyle into a fresh digital experience. I worked on campaign layouts, web pages, and visual adaptations that paired bold color blocking with clean product storytelling—highlighting key features while keeping the spirit of freedom, youth, and Italian style at the center of the design.