For Swedish craft beer brand Spike Brewery, I created the visual identity and can design for their New England IPA “Harder Than You Think.” The concept combines bold illustration, neon color blocking, and a playful, slightly nostalgic graphic style to stand out in crowded fridges and social feeds. Working closely with the brewery, I translated the beer’s juicy, punchy flavour profile into an equally expressive label. The launch has been a success across Sweden, with the design and overall look receiving strong reviews from both customers and retailers.