For Berlin-based food & beverage company voilà, The proposal defines a clear brand personality—unique, personalised, fresh—and translates it into warm, appetising colour palettes, geometric overlays, and modular layouts. I created a full set of Instagram post and story templates in both light and dark themes, along with a cohesive grid concept for the feed, giving the brand a flexible social toolkit that highlights real food photography while keeping the identity instantly recognisable. It includes a flexible visual system for social media, with light and dark Instagram themes, story and post templates, and review formats that hero appetising photography framed by geometric overlays. Warm, food-forward colour palettes and clean typography tie the identity together, creating a coherent look that scales from digital touchpoints to broader brand communications.